What are Auto Transport Lead Providers?
When browsing the Internet for an auto transport company, it’s not always easy to know which sites want to ship your car and which are gathering your name to pass on to a whole group of brokers.
Auto Transport Lead Providers
This latter group is known as the auto transport lead providers. They often disguise themselves as real car transport companies. They also ask for your personal information, such as name and email address. Sometimes they ask for the details of the shipment, and then sell that information to auto transport brokers. What happens next? You get bothered with unwanted emails and phone calls from auto shipping brokers, many of whom are miles away.
Auto Transport Lead Providers Benefit Brokers
These “lead provider” guys usually own several sites that they customize to the benefit of their brokers. They also use the sites to plant negative comments about competing brokers. When a customer submits his or her personal information online, that information is instantly sold to the brokers the site represents. And bingo, the customer’s phone starts to ring!
The auto transport brokers who buy the leads are often aggressive. They know the lead they just received was also sent to a dozen other brokers at the same time. The broker who bought the leads knows that the customer is also receiving quotes from the other brokers in his group. This prompts him to try to bid as low as possible. He’ll call the prospective customer, and send an email, with a bid that he thinks is low enough to be accepted.
A quote can go too low for the carrier to accept it, and the result is that it’s canceled. The carrier just chooses a shipment that pays better. Then where are you, with a move booked and a vehicle that has to be shipped?
It gets worse when the customer is subjected to a broker who trash-talks the competition. Who to believe?